With the commercialized hoopla mostly subsided, we have reached the Epiphany -- often regarded as Three King's Day, Theophany, El Dia de los Tres Reyes or the Twelfth Day of Christmas. This Christian celebration marks the revelation of the birth of Jesus to the wider world. It is most noted as the story of three wise men visiting a newborn Jesus with gifts.
While Roman Catholic and Protestant Christianity focuses on the story of the Magi, Eastern Christians, like the Greek Orthodox, celebrate the baptism of Jesus on Epiphany and consider the day to be more important than Christmas.